The times of advertisements in phone books are long gone. Now, when we look for a company or a service provider, we use the Internet and Google Maps. With just a few clicks we can find stores, mechanics or hairdressers from all over the world. Since few years we use mobile devices more often than regular computers and laptops. The search engine giant recently announced that there are more than 2 billion monthly active Android users in the world.
Google Maps and Google My Business can be an effective marketing tool in the hands of local entrepreneurs. You should use the huge potential of these tools to your advantage.
Business Cards Overview
In short, a business card is a short presentation of a company, including address, phone number and other basic data, which is displayed on Google Maps and google search engine, but in the latter only the first 3 positions are displayed. However, this is not all.
Thanks to this service, you can present your company's offer, build brand awareness, or communicate with customers. Appropriate use of business card in Google Moja Firma is an important element of business promotion, and in case of small and medium companies operating locally - often a key one.
A small business operating in a small town does not have the scale and resources to ensure an extensive online campaign. Thanks to a business card in Google Maps it can effectively attract customers. Business cards usually appear above the organic search results, which translates into a significant increase of a small business' online presence.
What is more, a business card can also be used as an attractive marketing tool. It allows to present additional information about our offer, display special actions, etc. An additional advantage is the ability to show the ratings and opinions of users, which significantly improves the credibility of the company.
Promoting Local Business on Mobile Devices
Google Maps has become almost synonymous with navigation on smartphones and tablets. No wonder - the gadgets we carry with us all the time make it easy to find and reach a nearby restaurant, shopping center or car mechanic.
It is local businesses that have the most to gain from carefully crafting their business card on Google Maps. Customers can call our business or turn on directions with a single tap of the screen.
It's safe to say that for many businesses, a presence on online maps is even a must and should take precedence over other online activities.
Business Card Are Easy To Set Up
The first step in creating a business card for your company is to create a Google My Business account. You can, of course, use your existing Google account for this purpose. Next, you need to fill out a short form that includes sections such as name, address, phone and category. It is very important to think about the name and category, as they will determine the searches.
The next step is the verification. Most often it is done by entering a code, which will be sent to us by mail. The next stage is to add additional information. This may be, for example, opening hours.
Optimization is Critical
An effective business card is an important element of marketing activities, therefore optimization is very important. Already at the stage of creating our profile it is worth taking care of reliable data filling.
Adding Details
Similarly to a paper business card, on its digital counterpart we also need to put all the most important information about our business. Especially important is contact information (email, phone), which allows customers to get the desired information with just a few taps on the screen.
Good Photos
The relatively easiest way to stand out among other search results and build your image is to make sure you have an attractive design.
In the case of a business card it is particularly important to present a logo and graphics or a photo, which at first glance defines the profile of our business.
Feedback
Internet users are generally very willing to share their opinions about products and services. Business cards in Google Maps allow you to take advantage of this tendency to promote your business. Positive ratings and comments displayed directly next to our company's data increase its credibility, which translates directly into the number of visits to our website and contact from customers.
Analytics and Statistics
An undeniable advantage of all Google marketing tools is access to a powerful analytics module. It is no different with business cards in Google Maps. With just a few clicks we can check how many people view our profile, how many users have navigated to our site, what kind of feedback we have received, etc.
The widespread availability of the Internet makes it necessary for every entrepreneur - regardless of the size of their business - to make sure that their company is present on Google maps. A business card in Google Maps is nowadays an indispensable minimum to enable customers to reach your company. It is a powerful tool, which - especially for local companies - allows you to effectively fight even with bigger and stronger competitors.
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